POP UP STORES
From the very beginning, our goal was to make a lasting impression. We weren't content with just existing online; we wanted to connect with our community. That's how our pop-up shops began.
2023 - Châtelet, Paris:
It was in the heart of Châtelet, in Paris, that we opened our very first pop-up store. A temporary space, certainly, but rich in symbolism. Designed primarily to meet our community and introduce them to our collections, but beyond that, to convey the essence of the brand: creativity and the desire to come together.
The event was even covered by CaminoTV, a leading media outlet in the streetwear world, which captured the energy of the moment.
2025 – at La Défense/Châtelet, Paris
NEW POP-UPS of course, we couldn't stop there.
In May 2025, we decided to do it again with two new events.
The first one was held in La Défense, in collaboration with Studio NKS, a concept store created by artists for artists.
The second event held symbolic value, as it was once again held in Châtelet, but this time directly opposite the Centre Pompidou. It brought a fresh vibe thanks to a collaboration with the Too Much Concept collective, which assembled over 50 brands across 400 square meters, offering visitors the chance to discover a diverse range of worlds.
These events are much more than just shops: they are moments of human encounters and sharing, of exchanges in complete freedom and without limits.
Although temporary, these experiences leave a lasting impression – both in your home and in ours.
