From the very beginning, our goal was to make a lasting impression. We weren't content to simply exist online: we wanted to connect with our community. That's how our pop-up stores began.

2023 - Châtelet, Paris:

We opened our very first pop-up store in the heart of Châtelet in Paris. A space that was certainly ephemeral but rich in symbolism. Designed primarily to connect with our community and introduce them to our collections, but also to convey the essence of the brand: creativity and the desire to come together.  

The event was even relayed by CaminoTV, a leading media outlet in the world of streetwear, which was able to capture the energy of the moment.

2025 – at La Défense/Châtelet, Paris

NEW POP-UPS of course, we couldn't stop there.

In May 2025, we decided to do it again with two new events.

The first was held at La Défense, in collaboration with Studio NKS, a concept store created by artists for artists.

The second event had symbolic significance, as it took place once again at Châtelet, but this time right across from the Centre Pompidou. Its new vibe was inspired by the collaboration with the Too Much Concept collective, which brought together more than 50 brands in a 400 m² space, offering visitors the chance to discover a variety of worlds.

These events are much more than just shops: they are moments of human encounters and sharing, of exchanges in complete freedom and without limits.

Although temporary, these experiences leave a lasting impression – on you and on us.

WLU - JUST IN LOVE WITH CREATIVITY